Patrice Laing sells content marketing into Quebec and Eastern Quebec for Fifth Story, after nearly twenty years in the Montreal market and stints at AOL, Microsoft and Yahoo!.
Worth knowing
Patrice knows who buys media in Quebec and how campaigns get made there, from strategy and creative through production, distribution and measurement. He has sold for three of the largest global platforms and for an agency serving the same province. If you are taking a brand or product into the Quebec market and need to know who to call, he is a good first conversation.
Story
Patrice built his career on the platform side, selling digital media while the business moved from banners to content. Around 2017 he joined Fifth Story to cover Quebec and Eastern Quebec from Montreal. He works from Verdun, in the province he has sold into his whole career.
Canadian story
Born in Canada; has worked the Montreal market for close to twenty years, based in Verdun.
Highlights
- Director, Business Development (Quebec and Eastern Quebec), Fifth Story
- Previously at AOL, Microsoft and Yahoo!
- Strategy, creative, production, distribution and measurement for clients
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