JP

Jeffrey Priebe Priebe

Founder & CEO · Brightflow AI

Berkeley, Canada

Jeffrey Priebe co-founded Brightflow AI in 2019 to give small businesses real cash flow forecasting, and moved from building the product to running the company in 2024.

Worth knowing

He has raised both equity and a nine-figure debt facility to put working capital in the hands of small merchants, and he acquired another company to deepen the data behind it. He knows what it takes to turn financial data into a product people pay for, from the engineering up. Founders building fintech for small businesses, and anyone weighing debt capital alongside a venture round, should get in touch.

Story

Jeffrey Priebe spent eight years running Parachute Interactive, his own web application development company, before joining a run of Bay Area startups as an engineer: Syndio, Two Pore Guys, Promise, and a stint building for hire at Airfoil Software. In 2019 he teamed up with Robbie Bhathal to start Brightflow AI, serving as CTO and Chief Product Officer and setting the technical roadmap for a platform that forecasts cash flow for small businesses, the kind of business he used to run. He has been part of C100, the network of Canadians in tech, since 2022.

Highlights

  • Co-founder and CEO, Brightflow AI (founded 2019)
  • Raised $15M Series A led by Bonfire Ventures, 2022
  • Secured $100M debt facility from i80 Group, 2022
  • Acquired CircleUp, 2023
  • Graduate Diploma in Business Administration, Simon Fraser University

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