YC
I help startups with GTM strategy and execution with a focus on brand, acquisition and Martech infrastructure.
In Yoli's words
I grew up in London, Ontario and have worked in Toronto at Chapters.ca (acquired by Indigo) Microsoft, eBay.ca, Lavalife, Points.com. I then spent 8 years again at Microsoft in Seattle and Sprinklr in New York. Recent CMO at Deriv in Dubai and in between have been fractional CMO to Venn, Outforce, Auditchain and a few other technology startups and companies who hit that 10 year mark and realize they're ready for a few adults in the room. I typically am brought in to help companies with rebrands, positioning, diagnosing customer journey bottlenecks, competitive intelligence and GTM execution.
Highlights
- SVP of Marketing, Deriv; founder of fractional CMO practice Yoliswa Ventures
- Director Digital Marketing and US CMO, Microsoft (2007-2017)
- VP of Marketing, Sprinklr (2018-2020)
- Author, "Crushing Corporate" (2016, Vol. 2); TEDxSeattle speaker
- Founding Advisor, STEAMRole (2017)
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