Vineet Mehra is the Oshawa-raised marketer running brand and growth at Chime, and a repeat name on Forbes' list of the world's most influential CMOs.
Worth knowing
He has rebuilt marketing engines at companies as different as Ancestry, Walgreens Boots Alliance and Chime, including shifting a $150M advertising budget to data-driven digital and launching AncestryDNA. He knows how consumer brands are bought, measured and scaled, and he sits close to the platforms and agencies that sell them.
Story
Vineet grew up in Oshawa, Ontario, and took a business degree at Wilfrid Laurier before a run through the global marketing benches at Procter & Gamble, General Mills, Novartis Consumer Health and Avon. At Johnson & Johnson he became Global President of the Baby Care Division, then moved to San Francisco in 2017 to run worldwide brand and marketing at Ancestry as chief marketing and growth officer. From there he went to Walgreens Boots Alliance as global chief customer and marketing officer, accelerating digitization and personalization across the $100B company through COVID-19, with a short stint as chief growth and customer experience officer at Good Eggs before landing at Chime in 2022.
Highlights
- Chief Marketing Officer, Chime (since 2022)
- Forbes World's Most Influential CMOs, 2020, 2026 and Chime era
- Board of Directors, The Lovesac Company (Nasdaq: LOVE), since 2022
- Global Chairman of the Board, Effie Worldwide
- CMO advisory boards: Spotify, WPP, Ad Week, Ridge Ventures
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