Raj Aggarwal is building a new startup in Boston after nearly three years running generative AI strategy and products for AWS's global sales and marketing organization.
Worth knowing
He has taken two companies from founding to acquisition and grown one of them to $25M ARR with more than 200 people, landing Microsoft and The New York Times as partners along the way. At AWS he shipped production generative AI applications at enterprise scale and acted as a design partner for Amazon's own GenAI products.
Story
Raj earned his MBA at Ivey and London Business School, then worked in wireless as a consultant at Bain & Company and Adventis, where he led the formation of the multi-billion dollar Disney Mobile venture in Japan and worked with Steve Jobs at Apple on the business framework for the iPhone. He founded Localytics in Boston and ran it as CEO until Upland Software acquired it in 2020, then co-founded Demand Sage with his former CTO Henry Cipolla and Randy Dailey, a revenue operations platform built inside Google Sheets that Snap Inc. later bought. AWS followed. In March 2025 he left to start over, and is now building his next company from Boston.
Highlights
- Founder/CEO, Localytics: $25M ARR, 200+ employees, acquired by Upland Software (2020)
- Co-founder, Demand Sage (acquired by Snap Inc.)
- GM, GenAI & Revenue Acceleration, AWS Sales & Marketing (2022-2025)
- MBA with Honors, Ivey Business School and London Business School
- Quoted in USA Today, CNN and Mashable on mobile, analytics and big data
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