Tiffany Heimpel

Worth knowing

She has twice been the person a US company hands its Canadian market to, standing up the sales motion, the pipeline and the partnerships from nothing, and she has carried quotas at the scale where attainment is a team problem rather than a personal one.

Story

Tiffany is a seasoned Tech, Media and AI GTM executive. She started her career in advertising and media working at companies like Ogilvy & Mather, Taxi, NBC, and Entertainment One. In 2016 she took on the build: Managing Director of IZEA Canada, the Toronto subsidiary of the NASDAQ-listed influencer marketing company, where she opened the Canadian market and helped shape how the industry disclosed paid content. She grew this business from $0 - $30M in 4 years. She then took on a variety of role leading teams at LinkedIn selling into CEO and CMO's. Her teams were always in the 2% of the company results for revenue and attainment. Post LinkedIn, she went back to her start up roots and took on the role of Founding AE for Hireguide where she built the business to exit to Hirevue.

In Tiffany's words

I’m a B2B SaaS and enterprise GTM leader with 20+ years of experience building markets and driving growth. I’ve scaled a Canadian business from $0 to $30M at 143% CAGR, led teams against $160M quotas, and helped move organizations from 80–90% attainment to 120%. I do my best work where there’s something to build. Shaping the GTM motion, creating pipeline and turning early potential into repeatable growth.

Highlights

• Account Executive, Qualtrics, Toronto
• Head of Enterprise, LinkedIn Canada
• Managing Director, IZEA Canada (NASDAQ: IZEA), 2016-2018
• VP Partnerships, Hireguide, 2023-2024
• Forbes Agency Council; Ad Standards Influencer Marketing Steering Committee