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Susy Martins

Founder & CEO · Advise2Rise

Kitchener, Canada

Susy Martins was Chief People Officer at two Canadian tech companies, ApplyBoard and Clearco, and now coaches founders and HR leaders from her own firm in Kitchener.

Worth knowing

She has built people functions through hypergrowth and led HR teams in more than 20 countries, managing multi-million dollar budgets and workforces in the thousands across tech, industrial and financial services. She knows what breaks first when headcount doubles, and how to coach the managers caught in the middle of it. Founders hiring fast, and HR leaders stepping into their first executive seat, should write.

Story

Susy trained in business at Ivey at Western, then spent years inside global companies, 3M, General Electric, Allianz Partners and Manulife, where she ran global HR operations. That work took her across North America, Europe, South America and Asia, and she leads in English, Spanish, Portuguese and French. She returned to Canadian tech as the people leader at ApplyBoard in Kitchener, then at Clearco in Toronto. She now runs Advise2Rise from Kitchener, taking on HR projects and leadership coaching in the innovation sector, including partnerships with incubators such as Spark Centre.

Highlights

  • Founder & CEO, Advise2Rise, Kitchener
  • Former Chief People Officer, Clearco and ApplyBoard
  • Former VP, Global HR Operations, Manulife
  • Board member, TalentLift Canada; founding member, HR Expert Council
  • HBA and MBA, Ivey Business School; Harvard Coaching Strategies certificate

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