Matt Monsees leads growth at Novisto, the Montreal company whose software manages sustainability and ESG data, after running performance marketing at New York lab robotics unicorn Opentrons.
Worth knowing
Matt builds demand for products that are hard to explain, from lab automation robots to ESG reporting software, and he has run the paid and performance side of that at both e-commerce scale and startup scale. He knows how a New York growth playbook translates to a Montreal software company. Founders hiring their first marketer, or figuring out ESG data buyers, should write.
Story
Matt started in New York e-commerce, running online marketing for UncommonGoods in 2016. He then moved into deep tech, taking over performance marketing at Opentrons Labworks, the New York lab automation company that grew into a unicorn. He is now in Montreal as Growth Director at Novisto, where sustainability and ESG data management software is sold to companies that have to report on it.
Highlights
- Senior Manager, Performance Marketing, Opentrons Labworks (NYC unicorn)
- Senior Online Marketing Manager, UncommonGoods, 2016
- Growth lead at a Montreal sustainability data software company
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