Carina Bhavnani

Worth knowing

She has built brands inside companies scaling fast in travel and mobility, from Uber to the corporate travel platform now called Navan, and knows what marketing has to look like as a company moves from scale-up to public company. Founders who need senior marketing judgment without a full-time hire, or a brand rebuilt for a new stage, should write.

Story

Carina trained as an accountant before moving into brand leadership, a shift that gave her a numbers-first read on marketing. Her marketing career ran through Uber and TripActions, then into the Director of Brand and Marketing seat at Sonder. Along the way she worked on a venture called Exposure Therapy. From Toronto she now takes on independent and fractional marketing and growth work, and talks publicly about power and community in brand building.

Highlights

• Brand and marketing roles at Uber and TripActions (now Navan)
• Guest, "That Business of Meaning" podcast
• Worked on the Exposure Therapy venture