Bocar Dia invests in early-stage B2B SaaS at Forum Ventures after seven years on Hootsuite's founding enterprise team, which he joined as a sales rep before it had revenue.
Worth knowing
He has built the go-to-market motion he now funds, running Hootsuite's largest revenue region on the way to $150M ARR, and he works one-on-one with founders on founder-led sales and raising from pre-seed through Series A. He coaches roughly 30 founders a year and angel invests alongside that. Canadian SaaS and AI founders trying to find their first repeatable sales motion should write.
Story
Bocar studied computing science at Simon Fraser University in Vancouver and joined Hootsuite early, when the enterprise product was an idea with no customers. Over seven years he led multiple go-to-market teams there, including North America, as the company grew past 2,000 employees and some $300M in funding. He became a Forum Ventures LP and advisory board member in 2018, joined the firm full time as Managing Director in 2022, and was named Partner in 2024 alongside Olivia O'Sullivan. He still works from Vancouver, writing on AI-native go-to-market at revenue.fyi and scalingto100.com and publishing on Substack as @bocardia.
Highlights
- Partner, Forum Ventures (B2B SaaS pre-seed fund and accelerator)
- Founding enterprise team, Hootsuite: $0 to $150M+ ARR in under seven years
- Head of Sales, North America East, Hootsuite
- Sales Coach, Harvard Business School
- BSc, Simon Fraser University; IB, UWC Adriatic
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