Blair Currie

Worth knowing

He has stood up businesses in markets where his employers had none, from Japan and Korea to Singapore, Thailand, Vietnam and the UAE, and he has negotiated content and licensing deals with AP, Reuters, GoPro, Jukin, Verizon Media and a dozen more. Write to him if you need a senior operator on loan, or a route into Asian markets and global content partners.

Story

Blair studied math, physics and chemistry at the University of Toronto and then took an MBA at Rotman, which led to marketing and agency work that moved him from Canada to Thailand, Hong Kong, Vietnam, Singapore, Japan and Korea with McCann Erickson, Saatchi & Saatchi, DDB, TBWA, Fujitsu and Aegis Media. Back in Ontario, he joined the telematics and IoT company Intelligent Mechatronic Systems in Waterloo, first in marketing and then in business development starting businesss with top insurers in the United States including Travelers, USAA, The Cooperators and Achmea/Onlia . In 2018 he co-started Snibble in Toronto with founder Andrew Shortt and ran it for six years. He now takes interim and fractional C-suite roles through TransformersGlobal. Somewhere in between he qualified as a wine specialist and a professional fromager at George Brown.

In Blair's words

I'm a curious, creative, and collaborate strategy, marketing and business development exec who has spent over 20 years living outside Canada, living in 8 different companies and working in over 40 more. The places where I've been based include Canada, United States, Japan, Singapore, Hong Kong, Thailand, Vietnam and the UAE. I've been called a Swiss Army Knife executive for I have expertise in many verticals - CPG, Travel and Tourism, Technology and AI - working with top brands on global assignment for brands including adidas, Cathay Pacific, Coca-Cola, Disney, Fujitsu, Mars, Nestle and P&G

Highlights

• CEO and President, Snibble Corp, Toronto Gen Z video platform (2018-2024)
• Most Influential CEO 2023 - Canada, Social Video category
• CEO North Asia, Aegis Media (Carat, Isobar, iProspect), Japan and Korea
• MBA, Rotman School of Management, University of Toronto
• WSET3 and Professional Fromager, George Brown