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Founder (former President); stepped down as President in 2025/2026 transition · Knix (Knix Wear Inc.)

Joanna Griffiths founded Knix in 2013 and sold 80% of it to Sweden's Essity in 2022, in a deal valuing the Toronto brand at roughly $500-million.

Growth Director · Novisto

Montreal, Canada

Experienced in scaling unicorns now enhancing Montreal's startup scene.

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