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Siera Torontow

Co-founder and Managing Director · Work Health Experts

Siera Torontow co-founded Work Health Experts, the London consultancy teaching employers to handle periods, fertility, miscarriage and menopause as workforce health issues.

Worth knowing

She has built the commercial case for reproductive health at work and sells it to employers, training managers and running webinars that have reached companies in more than 15 countries. She knows how the UK group risk and HR buying market works, and how to open it from a standing start.

Story

Siera earned a Bachelor of Commerce in Canada and began in corporate sales at Johnson & Johnson, then moved to Australia as a sales leader for Elsevier. London came next, where she shifted into product management and commercial strategy, took on healthcare and consumer sector work at Alva, and completed Imperial College's Weekend MBA alongside the job. With Clara Ali Ghalib she started GirlYouNeedToKnowThis to improve female health literacy at work, and the two now co-host a podcast on the subject. That work became a business: Work Health Experts, which joins the UK group risk trade body GRiD in 2026.

Highlights

  • Co-founder and Managing Director, Work Health Experts, London
  • Co-founder, GirlYouNeedToKnowThis; Imperial Enterprise Lab #WEINNOVATE2024 cohort
  • MBA, Imperial College Business School (Weekend MBA)
  • Featured in HR Magazine on workplace reproductive health education (2025)
  • Top 40 Finalist, Miss Universe Canada (2013)

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