Nicole Tapscott
Chief Commercial Officer (named Brand President, effective August 1, 2026) · Knix
Nicole Tapscott becomes Brand President of Knix in August 2026, succeeding the founder of the Toronto label she has already doubled the store count of.
Story
Nicole studied business at Ivey in London, Ontario, then went further afield, heading new media at the World Economic Forum and helping design its first public engagement platform before an MBA at INSEAD. She came back to consumer brands in Toronto. At Casper Canada she opened a head office, ran a "Made in Canada" manufacturing push and reshaped how the company worked with influencers. Four years as Chief Marketing Officer at Mejuri followed, through double-digit growth for the fine jewelry brand. She joined Knix in early 2024 to run e-commerce, retail, wholesale and customer experience, and now takes over a company Essity valued at roughly $400 million in 2022. The plan she inherits: more than 30 Canadian stores, including the brand's first in Atlantic Canada.
Highlights
- Brand President, Knix, effective August 2025—succeeding founder Joanna Griffiths
- Gold Medal Award, Association of Canadian Advertisers (2025)
- CMO, Mejuri (2020-2024); VP/GM, Casper Canada (2018-2020), through its IPO
- Advisory board member, Ometria
- HBA, Richard Ivey School of Business (2006); MBA, INSEAD (2012)
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