Lien Chueh is an accountant turned entrepreneur, co-founding Trufflow to attack the 70% failure rate of digital transformations by measuring what software actually costs and returns.
Worth knowing
She applies accounting discipline to enterprise software portfolios, tying homegrown apps, commercial SaaS and data to active usage and business value. She has also taken a product from build to public launch on Product Hunt. Worth a note if you are rationalizing an application stack, defending a software budget, or launching a B2B tool of your own.
Story
Lien earned her CPA through CPA Canada between 2017 and 2020 and worked in finance at Sagen, the Canadian mortgage insurance company. Along the way she became a convert to no-code and low-code tools, writing on The Last Pivot and on Medium about the platforms finance professionals could use to build their own applications. That interest turned into a company. With CEO j.t Wolohan she co-founded Trufflow, where she works from Calgary on a platform that measures software usage, cost and ROI across an organization.
Highlights
- Co-Founder, Trufflow, platform for software usage, cost and ROI
- CPA, CPA Canada (2017-2020)
- Previously in finance at Sagen, Canadian mortgage insurance
- Launched Trufflow publicly on Product Hunt
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